Revere CARES participates and in the following national campaigns:
Above the Influence:
The goal of ATI is to help teens stand up and be aware of negative pressures, or influences so they are better prepared to face them when they are tempted to use drugs, pills, and alcohol. Revere CARES created their own campaign message tied to the national Above the Influence campaign. Our campaign message for Revere schools is “YES. Revere Students are Above the Influence.” YES stands for Youth Empowered for Success which are the collective Revere CARES sponsored clubs and programs at the high school. This message serves to both, encourage students to stay above the influence, and to remind them of the positive activities and clubs they can say “yes” to in the school and the community. www.abovetheinfluence.org
Sticker Shock is designed to reach adults who might purchase alcohol legally and provide it to minors. Stickers warning about the penalties for furnishing alcohol to minors are placed on all multi-packs of beer, alco-pops, and other alcohol products that might appeal to underage drinkers. The impact of the stickers is increased by media coverage of the event and by longer-lasting signs to be displayed by participating retailers. The project represents a partnership between youth, retailers, concerned parents and community members, prevention professionals, and law enforcement with the goal of educating potential furnishers, raising public awareness about underage drinking, and strengthening the deterrent effect of the law against providing alcohol to minors.
Parents Who Host, Lose The Most:
Parents Who Host, Lose The Most: Don’t be a party to teenage drinking takes place at state and local levels, concentrating on celebratory times for youth, such as homecoming, holidays, prom, graduation and other times when underage drinking parties are prevalent. This campaign encourages parents and the ENTIRE community to send a unified message that teen alcohol consumption is unhealthy, unsafe and unacceptable.
We have also created our own campaigns to fit the needs of our community:
The Power of Action:
Revere CARES launched the first social marketing campaign known as the ‘Power of Know’ in 2003 to increase community awareness about the risk, harm and penalties associated with ATOD use. In 2010 the campaign was expanded and is now called the Power of Action. This latest campaign efforts urges parents to get the facts about substance abuse, talk to their children about not using drugs, enforce the consequences for braking the rules and stay connected with other parents and community member who want to keep our youth alcohol and drug free.